See which posting times drive the most reach, likes, responses, clicks, and retweets. This can help you determine the best times to post different types of content for your unique audience over time.
When finding peak posting times, remember to do the following:. You might notice this by seeing an uptick in users clicking on newborn-related content, but not toddler-related content.
Plenty of countries span multiple time zones. Canada and the United States are made up of six different time zones each. Consider this in your testing phase to see when you can capture most of your audience. Over time, user behavior patterns change. Algorithms change, too. And new platforms emerge in the market. This is, however, part of the social media marketing game, frustrating as it is.
It does take time to find your individual best posting times, but the right tools, best practices, and testing patterns will help you build a Twitter posting strategy that will drive the best results.
Want to get immediate and actionable insight into the best times to post on Twitter for your brand right now? What do you think? Which tools were most helpful to you? Share your thoughts and questions in the comments below! Hi Animalz, What a joy to be here today! Good observations and suggestions. Keeping this in mind, all Twitter users, especially those who use Twitter for business , have to find out their own unique best time to tweet.
This guide is all about helping you determine the best time to tweet and get the maximum interactions within the first hours of posting.
There are a lot of factors that affect the best time of day to tweet including your audience, type of business, objective, and more.
However, there are some general guidelines that you can follow to know your unique time. According to this study, we can determine the following:. Posting on certain best times to tweet will gain you more reach and exposure. As per studies, these are the best times to tweet for maximum exposure:. As per the studies, there are times in the day when tweets receive a high amount of retweets and favorites.
The best hours to post on Twitter are from Am to Pm and the best days to post on Twitter are from Wednesday and Friday.
Worst day To Post on Twitter: Saturday. Twitter has become an important platform for the media, with several journalists, writers, and industry experts exchanging ideas and thoughts around the clock.
Utilize advanced Twitter search and monitoring techniques to find out relevant conversations and broaden the base of followers. Best day To Post on Twitter: Sunday. Worst day: Monday and Thursday. Twitter is a crucial platform for providing social customer support, so it is important for consumer goods and retail companies to improve their strategy for managing and reacting to customer queries.
If you are a business dealing with consumer goods, you need to be proactive as well as reactive on Twitter by doing product promotions, shouting out positive customer reviews, and maintaining a continuous content calendar. When you are developing a social media marketing strategy for the SaaS space, it is important to post at the optimal timings to get your content seen by new and relevant audiences. It can be safely said that posting during working hours will provide the maximum results.
Worst day: Saturday. Twitter has become a popular center for discussing events in the financial world, facilitated by features such as stock symbols that work just like hashtags in aspects of search and exposure.
In many situations, these discussions take place at a global level and continue to happen as markets open and close in various regions. If your brand wants to remain linked to global audiences around the clock, make sure that you have a global social media strategy in place. It will let you handle the dynamics of teams or multiple local accounts, all with a persistent voice. Twitter helps educational institutions to keep in touch with their families, promote to potential students, and connect alumni through timely updates.
This sector observes similar engagement timings on all social platforms, including Facebook, Instagram, and Twitter. No doubt, the engagement level is scattered in bits throughout the week, as parents like to stay updated with the latest news. Twitter is an excellent platform for healthcare providers and organizations to engage with their clients directly on their health and well-being issues and concerns. As the nature of these questions is really serious, you need to develop a set of guidelines that can be used by your social team to respond accurately to customers.
A level of trust needs to be built with your audience by providing timely and authentic responses. For non-profits, Twitter is the perfect place to unlock their fan base, not only to raise awareness regarding their cause and mission but also to encourage people to drive traffic and attract donors.
Supplement the Twitter strategy with platform-specific techniques, such as the use of exclusive hashtags to coordinate and execute discussions around events or relevant campaigns.
Posting timings can be experimented with, as the audience is normally active during entire weekdays. For recreation destinations, a comprehensive review management plan and an emphasis on social customer service can have a significant effect on visibility and reputation that helps you distinguish from competitors. Very few recreation brands focus on Twitter as compared to other social networking sites like Instagram and Facebook.
And that makes for the perfect chance to enter the untapped market and build an audience on Twitter. It will extend your fanbase and followers, and will indeed help you in increasing traffic to website and other social channels. In current times, almost all businesses use Twitter to promote their business. Thus, with added competition comes more notification which can either attract the potential customer or upset them.
Therefore, knowing when to post on Twitter is like getting one step closer to success in business. And, as recommended by Twitter, at least one post should go live every day for better engagement, and finding the best time every day could be time-consuming.
But, we got you covered there. Along with industry-wise timings, we have mentioned the best time to post on Twitter day-wise below, which might help you to make better decisions. And then you can always auto tweet on Twitter for keeping pace with the best times to post. The list for the same is mentioned below in the blog. The possible reason for such high engagement could be because Wednesday is midway to the weekend.
But the stats showed very little difference in the usual patterns. Most of the advice remains the same as in previous years.
In , this widened a little to between 7 am to 9 am. Another helpful part of planning your time to post is to look when certain types of engagement do best. Because Twitter is so heavily monitored, we have some interesting facts. Who your audience is and what you tweet about plays a part.
To start with, you can use the Twitter analytics to find out some basic data about your account. But you can see a pattern of your recent tweets and see if certain days saw more engagement. But overall, the stats are pretty limited. While Twitter may not have the best built-in analytics, there are some dedicated tools for the job. Tweroid is a free tool that does have an upgrade option that finds the best time to tweet from your own account. Followerwonk is another free tool with an upgrade plan.
The scheduler I use to tweet also gives good information on when to post. The reason I use and love this tool is that it was created specifically for bloggers! It automatically creates custom tweets with images every time I publish a blog post.
I mean, when followers are online tweeting and mentioning you is lovely but I want clicks! Check out Missinglettr here.
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